Mastering Fashion Marketing

by David Shaw and Tim Jackson

This is the first book on the subject that combines contemporary marketing theory with analysis of operational marketing practice within the fashion industry. It contains the views of key... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 140391902X
• ISBN13: 9781403919021
• Release Date: December 2008
• Publisher: Red Globe Press
• Length: 240 Pages
• Weight: 1.35 lbs.
• Dimensions: 1.0" x 6.1" x 9.1"