Mastering e-Business

By Paul Grefen

Book Overview

e-Business - business collaborations enabled through information and communication technologies - is an essential activity for any business organization and constitutes a significant and growing sector. This textbook presents an innovative teaching framework to help students gain a thorough understanding of the principles of this vital aspect of business and management.

Casting aside the over-complicated and narrow introductions of other textbooks, Grefen presents, analyzes and explains the principles of e-Business with refreshing clarity. The book covers both the business and technology aspects of this topic, using a unique framework integrating:

Business - focuses on why a specific e-Business scenario exists and how an organization can profit from it

Organization - analyzes how organizations and their processes are structured to achieve strategic goals

Architecture - explains the high level design of advanced information systems to describe how e-Business functions

Technology - examines the technological implementation of e-Business scenarios using a wide variety of ingredients from IT

Mastering e-Business offers a well-structured overview of all aspects of e-Business and is an essential read for all students and professionals interested in this central aspect of modern, global business.

• Format: Hardcover
• Language: English
• ISBN: 0415557852
• ISBN13: 9780415557856
• Release Date: June 2010
• Publisher: Routledge
• Length: 206 Pages
• Weight: 0.90 lbs.
• Dimensions: 0.7" x 6.2" x 9.2"