Mastering Customer Value Management: The Art and Science of Creating Competitive Advantage

By Janice Simpson and Ray Kordupleski

Although the field is still in its infancy, there is an emerging art and science of customer value management that is proving its worth. Firms of all sizes that capture and use customer data with the... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1893673073
• ISBN13: 9781893673076
• Release Date: May 2003
• Publisher: Pinnaflex Educational Resources inc
• Length: 368 Pages
• Weight: 1.63 lbs.
• Dimensions: 8.8" x 1.0" x 7.3"