Mastering Business Planning and Strategy: The Power and Application of Strategic Thinking

By Paul Elkin

This book looks at practical techniques for profiling the business and the competition, analyzing the market, mastering strategic thinking, positioning for marketplace success, option appraisal and strategic decision-making, as well as implementing and managing change. This book is ideal for newly appointed managers, departmental managers and in-company training courses.

• Format: Paperback
• Language: English
• ISBN: 185418329X
• ISBN13: 9781854183293
• Release Date: August 2007
• Publisher: Thorogood
• Length: 184 Pages
• Weight: 0.75 lbs.
• Dimensions: 0.7" x 6.4" x 8.3"