Mastering Business for Strategic Communicators: Insights and Advice from the C-Suite of Leading Brands

by Matthew W. Ragas

Book Overview

The most successful communication professionals are no longer just communication experts--they are masters of business. To serve as trusted advisors to the C-suite and to collaborate across the enterprise means it is necessary to have a strong grounding in business acumen.
Mastering Business provides strategic communications and public relations students and professionals with expert insights and advice into the various major business...

• Format: Paperback
• Language: English
• ISBN: 178743821X
• ISBN13: 9781787438217
• Release Date: November 2017
• Publisher: Emerald Publishing Limited
• Length: 320 Pages
• Weight: 1.08 lbs.
• Dimensions: 0.9" x 6.0" x 8.9"