Master the Media to Attract Your Ideal Clients: A Personal Marketing System for Financial Professionals

By Derrick Kinney

Book Overview

Praise for Master the Media to Attract Your Ideal Clients

"This book is a marketing masterpiece. It should be required reading for all financial professionals."
-Janine Wertheim, Chief Marketing Officer Securities America, Inc.

"Marketing is the lifeblood of any practice. The media is the most effective and cost-efficient way to market. Unfortunately, most practitioners only dream of media attention. No more-Derrick Kinney delivers on his promise to help you 'master the media.'"
-Harold Evensky, CFP author, Wealth Management

"This fast-moving, practical book gives you a step-by-step process to multiply your results and dramatically increase your exposure and name recognition. A classic!"
-Brian Tracy, President, Brian Tracy International author, Create Your Own Future

"Kinney offers an easy and effective 'how-to' approach for financial producers to gain recognition and credibility by becoming media sources. If you want to take your business to the next level, this book can help you get there."
-Gail S. Waisanen, CLU, Editor, Life Insurance Selling

"Derrick Kinney has built an effective marketing system that every advisor can use to help grow their business and attract more profitable clients."
-John J. Bowen Jr., CEO, CEG Worldwide, LLC columnist for Financial Planning

• Format: Paperback
• Language: English
• ISBN: 0471780340
• ISBN13: 9780471780342
• Release Date: April 2006
• Publisher: Wiley
• Length: 258 Pages
• Weight: 0.62 lbs.
• Dimensions: 0.7" x 6.0" x 8.7"

Customer Reviews

Wonderful Book ! A Must For anyone looking for new clients.

I've been a financial planner for eighteen years and have read a lot of books on developing business. Master The Media is, hands-down, the best I've read. After, implementing Derrick's ideas I had a half-page article written about me, several short pieces in the 'Professionals on the Move' section of the paper, and a TV appearance in studio. More importantly, this has resulted in new clients and several calls for appointments. Derrick not only provides everything a financial planner needs to break into the media but he also has excellent chapters on how to land and maintain the new high net worth clients you get from your PR work. His methods have become one of the main ways I will market my firm. Bill Garrett, CFP®, CEA®, CCPS

The Book to Boost Your Income with PR

When done correctly, public relations can have an enormous positive impact on your business. Derrick Kinney's new book, "Master the Media to Attract Your Ideal Clients" is THE book to help you dramatically increase your income. I highly recommend it!

Master the Media book review

Derrick Kinney shares his marketing brilliance throughout this invaluable resource. This book is packed with creative, sensible and straightforward "action point" strategies that demonstrate how to master your local media right now. For the professional that desires maximum exposure, this is a must read!

Media Master

As a senior business consultant, keeping in tune with business literature is a must. Rarely is a release worthy of such accolades. Derrick Kinney has written a literary masterpiece. Mr. Kinney's approach is clear, concise, and an absolute must read for those businesses attempting to master their media presence. Mr. Kinney's savvy approach for the financial professional is multi-dimensional, yet not weighed down in its intellectual approach. His personal success is a testament to this full proof strategy of mastering the media. This book is not a "must read," it is "required reading."

A MUST READ if you want to leverage your practice.

This book is a must read for all financial professionals who want to experience a breakthrough in their business. As a current financial advisor, Kinney's writes about the very principles that have helped me become successful. In other words, he preaches what he practices! Not only does this book masterfully describe step-by-step how to work with your local media to position yourself as a recognized expert, Kinney describes in detail how to better communicate and attract more affluent clients. There are a lot of marketing and business development books out there that are, frankly, all fluff. But if you're looking for a powerful and practical book on the EXACT ways to easily create a personal marketing system for yourself, then this book is one you should definitely purchase. If you're looking to better market yourself as an "expert" in your local area and attract your ideal clients, I recommend you order this book today!