Who This Books Is For
Data professionals without a theoretical data background and who work with data daily and need a deper understandng of what data is and how to handle master data and its quality in practice; trained data professionals needing inspiration as they seek to refine their methods and strategies for managing master data tasks and initiatives in practice; and readers who want more than a theory book and need a reference book with non-technical illustrations, practical work tools and methods, and concrete examples, plus instructions that can be used directly in daily work