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Hardcover Mass Persuasion: The Social Psychology of a War Bond Drive Book
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ISBN: 0837152267

ISBN13: 9780837152264

Mass Persuasion: The Social Psychology of a War Bond Drive

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Format: Hardcover

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Book Overview

The purpose of this book is to uncover the structure and dynamics of mass persuasion in our society. The case study for analysis was the Third War Loan appeal made by Kate Smith.

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Politics & Social Sciences Social Science Social Sciences Sociology

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