Mass Media Research: An Introduction (Non-Infotrac Version)

by Roger Wimmer and Joseph R. Dominick

This text begins with an overview of mass communication research and ethics of research. It then explores each major approach to research, including qualitative research, content analysis, survey... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0534563031
• ISBN13: 9780534563035
• Release Date: July 2002
• Publisher: Wadsworth Publishing Company
• Length: 512 Pages