Mass Media Effects Across Cultures (International and Intercultural Communication Annual)

Book Overview

Published in cooperation with the Speech Communication Association Division on International and Intercultural Communication What impact do mediated messages make across cultures? Do we focus on long-term cultural change or immediate individual change? Should we be interested in how people of different cultures interpret messages and the affective disposition these messages produce? Mass Media Effects Across Cultures grapples with these questions, involving the elusive and sometimes frustrating study of cross-cultural media effects. A compendium of diverse perspectives on media effects, contributors consider such issues as an analysis of mass media and popular culture from a cross-cultural perspective; the role of change on the effects of mass communication; AIDS prevention messages that are salient to a cultural group′s beliefs, knowledge, attitudes, and subjective norms; the ways in which parents are reported to monitor, discuss, or mediate some of their children′s mass media behaviors; the intercultural management of global ecological resources and ensuing sociocultural change; and a review of the major studies of international and national approaches to media ethics. Asking--and answering--the "why" and the "how" of media effects across cultures, this intriguing volume has much to offer scholars and advanced students of communication, cross-cultural, and intercultural studies.

• Format: Paperback
• Language: English
• ISBN: 0803946244
• ISBN13: 9780803946248
• Release Date: April 1992
• Publisher: SAGE Publications, Inc
• Length: 280 Pages
• Weight: 0.45 lbs.
• Dimensions: 8.5" x 0.8" x 5.5"