Mass Media and Political Thought: An Information-Processing Approach

By Richard M. Perloff

Mass Media and Political Thought is a state-of-the-art collection of original research on the cognitive psychology of political communication. Political information processing is examined in several stages: (1) voters ability to process political information; (2) voters motivation to process such information; (3) the effects of political messages; and (4) the impact of these processes and effects on the polity.

• Format: Hardcover
• Language: English
• ISBN: 0803925166
• ISBN13: 9780803925168
• Release Date: November 1985
• Publisher: SAGE Publications, Inc
• Length: 352 Pages
• Weight: 1.37 lbs.