Mass Media and Human Services: Getting the Message Across (SAGE Sourcebooks for the Human Services)

By Edward Allan Brawley

A practical handbook for people in the social services who want to communicate to the public through mass media. Whether an agency wants to be sure that the public knows about its services, or is trying to encourage people to help themselves, this book will show human service professionals how to get the message across -- through local or national newspapers, radio, or television. Brawley discusses the kinds of messages to be sent, and the audiences for them. He shows how to work with different media and evaluate the results. Checklists, examples, and practical guidelines ensure that the book is a complete guide for people without previous experience of working with the media.

′Among the several studies on communication for development that have been recently published, this book is a good contribution...′ -- Social Change, Vol 13 No 4, December 1983

′This excellent guide will prove invaluable in developing an understanding and awareness of the hows and whys of mass communication (including the pitfalls), and in helping practitioners realise that the media will help but that we must make our contribution in a way acceptable to their system of reality and not ours. Excellent.′ -- Journal of the Insitute of Health Education, Vol 21 No 4, 1984

• Format: Hardcover
• Language: English
• ISBN: 0803919751
• ISBN13: 9780803919754
• Release Date: April 1983
• Publisher: SAGE Publications, Inc
• Length: 240 Pages
• Weight: 1.01 lbs.
• Dimensions: 8.8" x 1.0" x 5.8"