Mass Media, An Aging Population, and the Baby Boomers (Routledge Communication Series)

By Michael L. Hilt and Jeremy H. Lipschultz

As the oldest members of the baby boomer generation head into their retirement years, this demographic shift is having a substantial influence on uses of mass media, as well as the images portrayed in these media. Mass Media, An Aging Population, and the Baby Boomers provides a comprehensive examination of the relationship between media and aging issues, addressing mass media theory and practice as it relates to older Americans.

• Format: Hardcover
• Language: English
• ISBN: 0805848657
• ISBN13: 9780805848656
• Release Date: August 2005
• Publisher: Routledge
• Length: 202 Pages
• Weight: 0.58 lbs.
• Dimensions: 9.3" x 0.8" x 6.3"