
The mass production ot standardized goods was the source of America's economic strength for generations and became the model for successful industries. Today, that model is a major cause of the nation's declining competitiveness. In the turbulent business environment that characterizes...

MASS CUSTOMIZATION--the trailblazing book that showed companies how to mass-produce and individually customize their products and services--is now available in paperback. New ways of managing, together with new technology, make possible the seeming paradox of providing each customer...
