Mass Communications Research Methods: A Step-By-Step Approach

By H.J. Hsia

Originally published in 1988. Step-by-step, this book leads students from problem identification, through the mazes of surveys, experimentation, historical/qualitative studies, statistical analysis, and computer data processing to the final submission and publication in scientific or popular publications.

• Format: Paperback
• Language: English
• ISBN: 1138959529
• ISBN13: 9781138959521
• Release Date: September 2017
• Publisher: Routledge
• Length: 642 Pages