Mass Communications Research Methods: A Step-by-Step Approach

By H J Hsia

Originally published in 1988. Step-by-step, this book leads students from problem identification, through the mazes of surveys, experimentation, historical/qualitative studies, statistical analysis, and computer data processing to the final submission and publication in scientific or popular publications.

• Format: Hardcover
• Language: English
• ISBN: 1138954047
• ISBN13: 9781138954045
• Release Date: November 2015
• Publisher: Routledge
• Length: 646 Pages
• Weight: 2.37 lbs.
• Dimensions: 1.4" x 6.1" x 9.2"