All Formats & Editions

The best-selling Mass Communication: Living in a Media World offers an accessible introduction to mass communication, equipping students with the critical thinking skills they need to become savvy media consumers. Using a storytelling approach, the text weaves... Read Full Overview

The best-selling Mass Communication: Living in a Media World presents a highly accessible introduction to mass communication that equips students with the critical thinking skills to become savvy media consumers. To help students better retain the material, author... Read Full Overview

"An entertaining, informative and thoughtful mass media text that keeps students engaged."

Transform your students into smart, savvy media consumers.

A book that students find fun to read and instructors... Read Full Overview

The best-selling Mass Communication: Living in a Media World presents a highly accessible introduction to mass communication that equips students with the critical thinking skills to become savvy media consumers. To help students better retain the material, author... Read Full Overview

The best-selling Mass Communication: Living in a Media World offers an accessible introduction to mass communication, equipping students with the critical thinking skills they need to become savvy media consumers. Using a storytelling approach, the text weaves... Read Full Overview

"An entertaining, informative and thoughtful mass media text that keeps students engaged."

Transform your students into smart, savvy media consumers.

A book that students find fun to read and instructors... Read Full Overview