Mass Communication in India: A Sociological Perspective

By J.V. Vilanilam

This book traces the progress of mass communications in India and the West from a historical and sociological perspective, from primitive to modern times. Placing his argument in the global context within which mass communication takes place, the author:
- Emphasizes the distinction between communication and mass communication--the former being a two-way exchange and the latter mostly a one-way communication.
- Discusses the relevance of mass communication for the largely illiterate population of India, with particular reference to the type of media content and the inadequacy of conventional schooling.
- Discusses the rapid technological progress in the world in recent decades in the context of digitalization, computerization and media convergence, as well as the global nature of mass communication.
- Highlights that almost half the world s population remains untouched by the communications revolution even at the beginning of the 21st century.
- Examines the potential of EDUSAT, the educational satellite launched recently, as a means to bring education and information to all sectors of the Indian population.

• Format: Paperback
• Language: English
• ISBN: 0761933727
• ISBN13: 9780761933724
• Release Date: August 2018
• Publisher: Sage Publications Pvt. Ltd
• Length: 224 Pages
• Weight: 0.56 lbs.
• Dimensions: 0.4" x 8.2" x 8.5"