Marshall McLuhan: The Medium and the Messenger

By Philip Marchand

Book Overview

A biography of the man who saw the digital revolution coming decades before anyone else. with a new foreword by Neil Postman When communications thinker Marshall McLuhan gave us the phrases "the medium is the message" and "global village," he was ahead of his time. Now, in the age of the digital revolution McLuhan and his work cannot be ignored by any student of culture and technology. Interest in McLuhan has increased dramatically since this biography was first published in 1989 to stunning reviews. The author has extensively revised this new edition to include additional information provided by McLuhan's family and friends, and to present an even clearer and more absorbing personal picture of McLuhan. The book explains the relevance to today's society of a man who reached the height of his fame in the 1960s. The foreword by Neil Postman is original to this edition.* Not for sale in Canada

• Format: Paperback
• Language: English
• ISBN: 0262631865
• ISBN13: 9780262631860
• Release Date: May 1998
• Publisher: Mit Pr
• Length: 322 Pages
• Weight: 1.16 lbs.
• Dimensions: 9.3" x 1.3" x 6.3"
• Age Range: 18 years and up
• Grade Range: Postsecondary and higher

Customer Reviews

Great read.

A great introduction to a mostly neglected field of thought that may be more deserving of our imaginations.

Must-read while studying McLuhan

Marchand and Postman do an excellent job with this biography on an unusual media prophet/quack. Reading about McLuhan's childhood, education, and work helped explain a lot about the man and his ideas. The book reads very well, and puts a lot of his ideas in a context that makes them easier to understand. If you're just starting to study McLuhan, this book is a great starting point. Also check out "McLuhan for Beginners" for a very quick and fun overview.