Marktsegmentierung in FMCG-Unternehmen (German Edition)

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Marktsegmentierung in FMCG-Unternehmen [German]

Edition Description

Unter Marktsegmentierung versteht man die Aufteilung der M rkte in homogene Gruppen von Kunden, die jeweils unterschiedlich auf Werbung, Kommunikation, Preisgestaltung und andere Variablen des Marketing-Mix reagieren. Die Marktsegmente sollten so gebildet werden, dass die Unterschiede...

Edition Details

Format:Paperback

Language:German

ISBN:6207918835

Format: Paperback

Condition:

73.39

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Marktsegmentierung in FMCG-Unternehmen [German]

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