Markets and the Arts of Attachment

Markets and the Arts of Attachment explores how sentiment, aesthetics and relationships are put to work in consumer markets. In this edited collection, contributors explore the tools and techniques used to work with sentiment, aesthetics and relationships in strategies.

• Format: Hardcover
• Language: English
• ISBN: 1138904295
• ISBN13: 9781138904293
• Release Date: May 2017
• Publisher: Routledge
• Length: 210 Pages
• Weight: 1.05 lbs.
• Dimensions: 0.5" x 6.1" x 9.2"