Marketing's Role in Economic Development

by David P. Campbell, Allan C. Reddy, David P. Campbell

This ground-breaking book examines marketing's impact on economic development. Focused on the less developed and newly industrialized countries, Campbell and Reddy outline how marketing can and should be used as a primary tool by government, business, and private planners. Analysis of Japan's post-war economic development is used as a starting point for the book's development of a macro-behavioral model. The model, centered on marketing, includes...

• Format: Hardcover
• Language: English
• ISBN: 0899307663
• ISBN13: 9780899307664
• Release Date: January 1985
• Publisher: Praeger
• Length: 160 Pages
• Weight: 0.77 lbs.
• Dimensions: 0.7" x 5.6" x 8.6"