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Marketing
Introduces students to marketing through a managerial/strategic focus while addressing current AACSB guidelines regarding issues such as multiculturalism, ethics, quality, the environment and internationalism. Organization presents global marketing, basic marketing strategy and...
Marketing
marketing_a20
This work should appeal to instructors who seek a strong strategic focus and integrated coverage of technology in marketing. The text provides thorough treatment of emerging markets, new technologies and marketing trends in the late 1990s.
Marketing
Marketing: Teachers
Marketing
Marketing: Creating and Keeping Customers in an...
Marketing
This edition of the popular marketing text contains a new chapter on marketing of services, and completely revised chapters on organizational buying behavior, pricing, and market management. It also discusses business strategy implications of various marketing activities. Many...
Marketing
Instructor's manual to accompany Marketing
Marketing
A comprehensive, completely updated text designed for a first course in marketing. It combines a high level of academic and managerial content with a concise presentation and real-world examples. Throughout, marketing is presented as a modern, strategically based discipline with...
Marketing
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