Marketing [Russian]

By L N Kovalik, S G Bozhuk, T.D. Maslova

V uchebnike podrobno, so mnozhestvom informativnyh primerov, izlozheny osnovnye voprosy, izuchaemye v kurse "Marketing". Rassmotreny tseli, zadachi, printsipy marketinga, ego perspektivy. Znachitel'noe vnimanie udeleno marketingovym issledovaniyam, tovarnoj, tsenovoj, kommunikatsionnoj i sbytovoj politike. Kniga prednaznachena dlya studentov ekonomicheskih vuzov, predprinimatelej, marketologov, a takzhe dlya teh, kto hochet samostoyatel'no izuchat' osnovy marketinga. Rekomendovano Uchebno-metodicheskim ob'edineniem po obrazovaniyu v oblasti proizvodstvennogo menedzhmenta v kachestve uchebnika dlya studentov, obuchayuschihsya po spetsial'nosti 060800 "Ekonomika i upravlenie na predpriyatii (po otraslyam)".

• Format: Paperback
• Language: Russian
• ISBN: 5469001725
• ISBN13: 9785469001720
• Release Date: January 2013
• Publisher: Book on Demand Ltd.
• Length: 386 Pages
• Weight: 1.11 lbs.
• Dimensions: 0.9" x 5.8" x 8.3"