Marketing

By Barry Berman and Joel R. Evans

Book Overview

With the 12th edition, Joel Evans and Barry Berman continue to deliver a comprehensive, yet reader-friendly, look at the field of marketing. Known for providing current, real-world examples and cases,... This description may be from another edition of this product.

• Format: Paperback
• ISBN: 002334671X
• ISBN13: 9780023346712
• Release Date: January 1987
• Publisher: Macmillan Library Reference
• Weight: 1.54 lbs.

Customer Reviews

Excellent book!

Read it for a 400 level college course. Got an A and now a great marketing job.