Marketing in the 21st Century, 12th edition

By Barry Berman and Joel R. Evans

Book Overview

With the 12th edition, Joel Evans and Barry Berman continue to deliver a comprehensive, yet reader-friendly, look at the field of marketing. Known for providing current, real-world examples and cases,... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0996095403
• ISBN13: 9780996095402
• Release Date: January 2015
• Publisher: Textbook Media Press
• Weight: 3.70 lbs.
• Dimensions: 1.3" x 8.5" x 11.0"

Customer Reviews

Excellent book!

Read it for a 400 level college course. Got an A and now a great marketing job.