Marketing

By James L. Burrow

Book Overview

In Burrow's MARKETING, 5E students learn how current marketing technologies and practices relate to their personal goals and future careers. Students will be able to recognize effective marketing... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0538432322
• ISBN13: 9780538432320
• Release Date: October 2001
• Publisher: South-Western Educational Pub
• Length: 624 Pages
• Weight: 3.75 lbs.
• Dimensions: 10.8" x 1.3" x 8.5"