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Marketing
By David Mercer
Edition Description
The second edition of this widely adopted text is a complete guide to the entire discipline of marketing, including the latest developments in areas such as: Category management.Database marketing.Loyalty Schemes.Marketing investment.Relationship marketing.The structure has been...
Edition Details
Format:Paperback
Language:English
ISBN:0631176314
Format: Paperback
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Marketing
By David Mercer
Edition Description
Since it was published, Marketing has established itself as a first choice text for marketing undergraduates, MBA students and those taking professional examinations. Marketing is exceptionally easy to use, is comprehensive, international, up-to-date and innovative. It represents...
Edition Details
Format:Paperback
Language:English
ISBN:B001KU3ZQ0
Format: Paperback
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