
The exciting new edition of Marketing continues the established tradition of adding value far beyond the expectations of students and instructors. Extensive research has been done to ensure this edition provides a comprehensive, up-to-the-minute introduction to the field of...


This text is lively, interesting, and filled with current examples. The latest concepts and theories are covered in a practical and contemporary manner. Topics include Internet marketing, marketing plans, customer value, small business, global and multicultural marketing, ethics,...


Marketing 5e is prescribed in departments of Management, Marketing or Business Management at universities and universities of technology. It is an introductory level subject which is predominantly taught at first year level. Most universities teach Marketing over a semester...




Solid mainstream principles text that covers all the basic content, features and ancillaries. Includes examples videos, Signature series cases and integrate learning system.













