Marketing, Edition 6

By Charles W. Lamb

Book Overview

Marketing 5e is prescribed in departments of Management, Marketing or Business Management at universities and universities of technology. It is an introductory level subject which is predominantly... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0324068611
• ISBN13: 9780324068610
• Release Date: April 2001
• Publisher: South-Western College Pub
• Length: 750 Pages
• Dimensions: 11.0" x 8.5" x 1.3"