Marketing (Available Titles CengageNOW)

By Charles W. Lamb

Book Overview

The exciting new edition of Marketing continues the established tradition of adding value far beyond the expectations of students and instructors. Extensive research has been done to ensure this... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0324362080
• ISBN13: 9780324362084
• Release Date: January 2007
• Publisher: South-Western College Pub
• Length: 704 Pages
• Weight: 3.50 lbs.
• Dimensions: 11.0" x 1.0" x 8.5"