Marketing Your Product: A Planning Guide for Small Business

by Douglas A. Gray

No Synopsis Available.

• Format: Paperback
• Language: English
• ISBN: 0889086591
• ISBN13: 9780889086593
• Release Date: October 1987
• Publisher: Self-Counsel Press
• Length: 98 Pages
• Weight: 0.56 lbs.
• Dimensions: 0.3" x 8.4" x 10.8"

Customer Reviews

Difference between Marketing and Sales

Book started out great... until page 2. Paragraph 'Difference between Marketing and Sales': "Marketing is different from Sales in that you first determine the customer's needs and then design a product or service to satisfy those needs.. Marketing is really about listening to your customer. In a sales-oriented organization, salespeople listen with the intent to reply; in marketing you listen with the intent to understand."My recommendation for a replacement definition: "Marketing is Sales on crack - with no quota." Get a grip - nothing happens without a sale and you're not going to get one of those without listening.