Marketing Your Green Side: A practical guide to greening and marketing your business

By Craig Ruark

In this book, Craig points out the differences between green and green washing; the steps you should take to becoming green, and the pitfalls of claiming to be green. He describes in detail what type of people are regularly buying green products and supporting companies that are doing good things for the environment. He discusses the importance of third party certifications and how some organizations that sound green are only interested in green dollars you give them to become a member. In order to understand how to market your green side you must begin with the consumer's knowledge and understanding of the subject. Consumers are influenced by what directly effects them as individuals; my body, my family, perhaps my home and my yard or even my car. Beyond that, concerns become a little greyer.

• Format: Paperback
• Language: English
• ISBN: 1521582122
• ISBN13: 9781521582121
• Release Date: May 2013
• Publisher: Independently published
• Length: 62 Pages
• Weight: 0.48 lbs.
• Dimensions: 11.0" x 0.2" x 8.5"