Marketing with Seminars and Newsletters

by Herman Holtz

Marketing with Seminars and Newsletters is a guide and handbook to how and when to apply information transfer techniques to the marketing of sophisticated goods and services. It outlines the marketing problems best solved through the use of newsletters and seminars, the basics of organization and production, costs, planning guidelines, testing, and sources of support services. Considerable attention is given to practical implementation with tips on...

• Format: Hardcover
• Language: English
• ISBN: 0899300995
• ISBN13: 9780899300993
• Release Date: January 1986
• Publisher: Praeger
• Length: 246 Pages
• Weight: 1.28 lbs.
• Dimensions: 1.0" x 6.5" x 9.5"