Marketing [With CDROM and] Olc and Premium Content Card

by Michael J. Etzel and William J. Stanton

Incorporates technology, and feature in-text and boxed examples that highlight global issues, technology, ethics, applied decision making, chapter opening cases, and part-ending cases. Other marketing... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0073252891
• ISBN13: 9780073252896
• Release Date: December 2005
• Publisher: Irwin/McGraw-Hill
• Length: 706 Pages
• Weight: 3.25 lbs.
• Dimensions: 1.1" x 8.5" x 10.8"

Customer Reviews

like new

I was happy with the book. There was some highlighting in the book but where I would have done the same thing. It was delivered right off and I'm happy with the book over all. Saved me lots of money!!

Marketing book review

as I am currently studying for an MBA, I use this book as a course support. As the course will only start in a few weeks, I can only tell you that the book must be ok as the university is AACSB accredited and has a high level of course content. Hope this helps to make a decision.

Good Job

I was very pleased with my order. The book was deliver on time and intact.