Marketing Universities

By Anas Al-Fattal

The issue of marketing is becoming more significant as a strategic focal point of the institutional function in higher education (HE) in many contexts. With the introduction of a social market economy... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 3844311025
• ISBN13: 9783844311020
• Release Date: March 2011
• Publisher: LAP Lambert Academic Publishing
• Length: 324 Pages
• Weight: 1.05 lbs.
• Dimensions: 0.7" x 6.0" x 9.0"