Marketing Training Services

By Ian Linton

Ian Linton's book shows how to use modern marketing and communication techniques to increase current course uptake, win support for future activity and build long-term relationships with customers and trainees. The emphasis throughout is on the practical, with checklists, worked examples and case histories from a wide range of market sectors.

• Format: Hardcover
• Language: English
• ISBN: 0566075490
• ISBN13: 9780566075490
• Release Date: October 1997
• Publisher: Routledge
• Length: 224 Pages
• Weight: 1.23 lbs.
• Dimensions: 0.6" x 6.7" x 9.6"