Marketing South African Tourism

By Richard George

Book Overview

The text familiarizes the reader with the tourism industry in South African - its statistics, trends, main organizations and role-players. Each chapter is followed by a case study set in a Southern African environment. The new edition makes particular reference to the 2010 FIFA World Cup. The book has updated statistics, new case studies and a brand new chapter on corporate social responsibility.

• Format: Paperback
• Language: English
• ISBN: 0195982150
• ISBN13: 9780195982152
• Release Date: October 2008
• Publisher: Oxford University Press
• Length: 448 Pages
• Weight: 1.75 lbs.
• Dimensions: 1.2" x 6.6" x 9.3"