Marketing Today's Academic Library: A Bold New Approach to Communicating with Students

By Brian Mathews

Book Overview

In this study, Brian Mathews uses his vast experience to speak directly to the academic library practitioner about matching services with user needs. This book proposes new visions and ideas,... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0838909841
• ISBN13: 9780838909843
• Release Date: January 2009
• Publisher: American Library Association
• Length: 192 Pages
• Weight: 0.05 lbs.
• Dimensions: 0.5" x 5.9" x 8.9"
• Age Range: 18 years and up
• Grade Range: Postsecondary