Marteting Today

by Gordon Oliver

It offers a broad contemporary study of the concepts and techniques in modern markting. KEY TOPICS: Includes information on: customer care, relationship marketing, sales promotion, direct marketing,... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0135566061
• ISBN13: 9780135566060
• Release Date: April 1990
• Publisher: Pearson Higher Education
• Weight: 1.76 lbs.