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Marketing to the Poor: Creating Value
Edition Description
This book looks at markets in low-income economies and how they require fundamentally different marketing systems and strategies. Analyzing the sociocultural characteristics of these markets, it offers solutions for businesses to overcome spatial, institutional, and financial...
Edition Details
Format:Paperback
Language:English
ISBN:1032318295
Format: Paperback
Condition:
$
60.45
50 Available
Marketing to the Poor: Creating Value
Edition Description
This book looks at markets in low-income economies and how they require fundamentally different marketing systems and strategies. Analyzing the sociocultural characteristics of these markets, it offers solutions for businesses to overcome spatial, institutional, and financial...
Edition Details
Format:Hardcover
Language:English
ISBN:1032130288
Format: Hardcover
Condition:
$
170.00
50 Available
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