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Marketing to the Poor
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Marketing to the Poor: Creating Value 1032318295 Book Cover

Marketing to the Poor: Creating Value

By
Edition Description

This book looks at markets in low-income economies and how they require fundamentally different marketing systems and strategies. Analyzing the socio-cultural characteristics of these markets, it offers solutions for businesses to overcome spatial, institutional, and financial...

Edition Details
Format:Paperback
Language:English
ISBN:1032318295
Format: Paperback
Condition:
$
62.93
Marketing to the Poor: Creating Value 1032130288 Book Cover

Marketing to the Poor: Creating Value

By
Edition Description

This book looks at markets in low-income economies and how they require fundamentally different marketing systems and strategies. Analyzing the socio-cultural characteristics of these markets, it offers solutions for businesses to overcome spatial, institutional, and financial...

Edition Details
Format:Hardcover
Language:English
ISBN:1032130288
Format: Hardcover
Condition:
$
180.00
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