Marketing to the Poor: Creating Value

By Ramendra Singh

Book Overview

This book looks at markets in low-income economies and how they require fundamentally different marketing systems and strategies. Analyzing the socio-cultural characteristics of these markets, it offers solutions for businesses to overcome spatial, institutional, and financial challenges while working in these contexts.

• Format: Paperback
• Language: English
• ISBN: 1032318295
• ISBN13: 9781032318295
• Release Date: October 2022
• Publisher: Routledge India
• Length: 150 Pages
• Weight: 0.55 lbs.
• Dimensions: 0.4" x 6.1" x 9.2"