Marketing To The Campus Crowd: Everything You Need To Know To Capture The $200 Billion College Market

by David A. Morrison

David A. Morrison, president of TWENTYSOMETHING Inc., is an internationally acclaimed expert in young adult consulting. In this groundbreaking book, Morrison shares his unparalleled insights on a critical consumer audience: the highly coveted, incredibly elusive, college market. Essential reading for any business executive interested in generating maximum returns and avoiding costly mistakes, Marketing to the Campus Crowd features: - Invaluable case...

• Format: Paperback
• Language: English
• ISBN: 146107973X
• ISBN13: 9781461079736
• Release Date: April 2011
• Publisher: CreateSpace Independent Publishing Platform
• Length: 272 Pages
• Weight: 1.05 lbs.
• Dimensions: 9.0" x 0.6" x 6.0"