Marketing to Seniors

By Michael C. Walker

Book Overview

Marketing to Seniors enveils a number of unique aspects of the senior market, including the introduction of the "extended senior customer" to account for the involvement of others in senior purchasing decisions. These include family, friends, advisors and health care professionals, for example.

• Format: Paperback
• Language: English
• ISBN: 0759691150
• ISBN13: 9780759691155
• Release Date: September 2004
• Publisher: 1st Book Library
• Length: 276 Pages
• Weight: 1.05 lbs.
• Dimensions: 0.7" x 5.9" x 9.2"

Customer Reviews

A solid, step-by-step, "user friendly", resource

Marketing To Seniors: Are You Ready To Profit As This Market Soars? by Michael C. Walker (creator of the award-winning Club 24 Senior Living At Home program) is a solid, step-by-step, "user friendly", resource to forming a marketing plan based around and upon a close understanding of, and harmony with, senior citizen purchasing decisions. A thorough and practical guide to expanding one's market base and improving sales, Marketing To Seniors is a highly recommended instructional text that will prove to be invaluable for anyone marketing any category of service or type of product directed towards an increasingly aging and expanding customer base.