Marketing to Pharmacists: Understanding Their Role and Influence

By Benjamin F. Banahan

Marketing to Pharmacists: Understanding Their Role and Influence will help pharmaceutical marketers better understand pharmaceutical practice in order to develop better relationships with pharmacists and effectively market products. This book examines important trends in pharmaceutical health care, including patient education and compliance, qualit

• Format: Paperback
• Language: English
• ISBN: 0789010097
• ISBN13: 9780789010094
• Release Date: January 1999
• Publisher: Routledge
• Length: 164 Pages
• Weight: 0.51 lbs.
• Dimensions: 0.3" x 6.0" x 9.0"