Marketing to Mom: Direct Selling's Most Important Market

By Dr. Derek Hassay

Estimates suggest that the 83 million U.S. moms spend more than $2.1 trillion each year while controlling most household purchasing (Goldman 2010 Colloquy) making M.O.M (the Mother Of all Market segments) - the single most important market segment to ALL consumer marketers! However, the importance of moms to the direct selling industry is significantly magnified because they are both the primary buyer AND seller of the industry's products and services. Therefore, this book is for those interested in building a bigger, more sustainable and more profitable direct selling business. Therefore this book will be valuable to any direct selling executive or sales professional looking for an introductory or refresher course on Marketing to Moms. For these readers this book offers tips, tools and techniques to assist direct sellers in the attraction, retention and development of moms as consumers and distributors.

• Format: Paperback
• Language: English
• ISBN: 1500526770
• ISBN13: 9781500526771
• Release Date: July 2014
• Publisher: CreateSpace Independent Publishing Platform
• Length: 48 Pages
• Weight: 0.25 lbs.
• Dimensions: 8.5" x 0.1" x 5.5"