Marketing to Hispanics

By Terry Soto

In this invaluable handbook, a multicultural consulting guru shows business and marketing professionals how to take a disciplined, strategic approach to the Hispanic market. This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1607149672
• ISBN13: 9781607149675
• Release Date: September 2010
• Publisher: Kaplan Publishing
• Length: 276 Pages
• Weight: 0.80 lbs.
• Dimensions: 9.0" x 0.5" x 6.0"