Marketing to Ethnic Consumers: An Annotated Bibliography (Bibliography Series (American Marketing Association).)

By Geng Cui and Pravat Choudhury

In recent years, there has been increasing interest in ethnic marketing among marketing professionals in the United States. This bibliography aims at a comprehensive overview of published scholarly... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0877572852
• ISBN13: 9780877572855
• Release Date: July 2000
• Publisher: South-Western Educational Pub
• Length: 135 Pages
• Weight: 0.44 lbs.
• Dimensions: 9.0" x 0.3" x 6.0"