Marketing Through Search Optimization: How to Be Found on the Web

by Alex Michael and Ben Salter

This is a step-by-step marketer's guide to improving web ranking in search engines and getting sites listed effectively in online directories. The authors guide readers through proven techniques for... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0750659793
• ISBN13: 9780750659796
• Release Date: September 2003
• Publisher: Butterworth-Heinemann
• Length: 256 Pages
• Weight: 1.14 lbs.
• Dimensions: 0.6" x 6.6" x 9.6"

Customer Reviews

Good book, has really helped me achieve greater rankings

I bought this book a couple of months ago, and put all the advice into practice on my website. The results have been great and my ranking is continuing to grow. The book is well written and contains a great range of practical advice and information on getting your site ranked highly. The Chapter on Link Strategies is particularly good, this is an area that I had not really considered before reading this book, and it now makes up a considerable part of my search engine strategy. Buy this book if you want a competitive advantage in your search engine strategy.